More than a conference 

More than “training”  

More than a way to earn CEU’s  

This is the business-building, burnout-busting experience you've been waiting for!

Success Mindset Masterclass 2-day intensive  

October 15-16, 2019 | Sheraton Universal Los Angeles, CA  

Exclusively for clinicians who want MORE 


More from their career... More from their practice... More from their life 


What if you could envision, grow and strategize the future of your career as a clinician - while hanging out in LA with a group of like-minded clinicians, led by a mentor who's been exactly where you are right now?

I'm so glad you asked! Because this is THE business-building, burnout-busting experience you've been waiting for! Exclusively for clinicians who want MORE! More from their career More from their practice More from their life


But first, I have some questions for you: → What could it feel like to finally come up for air? To give yourself permission to step off the hamster wheel, get some perspective and a whooole lotta real, no-fluff advice about how to get out of your own way and grow the type of clinical practice you envisioned? → What could it be like to hit PAUSE on all the BS that's floating around in your head right now, and gift yourself 2 full days filled with realness, laughter and learning with people who get it, all while taking serious steps forward in your career, your business and your life? → How would it feel to finally make an investment in YOU that won't just help you get unstuck and create massive growth - but also nourishes your soul, your mind and say SEE YA! to all the garbage that's been holding you back? (It's OK to admit that you need this!)  

Because even though nobody talks about it, being a clinician in 2019 can be hard. 

It doesn’t matter if you are an employee, a subcontractor, part time or full time, in business for yourself, employing others….. (Like, really hard). Here's what you're up against: You’re doing everything you used to do in your old job, and more. You’re not just working with clients anymore: now you’re growing the business (cue wearing 76 billion different hats all at once, even if you are an employee you are expecting to help create work for yourself). Which means you’re handling admin, cursing insurance, you’re figuring out taxes and doing your best not to get sued... Fearing that you will BURN OUT And you’re trying to make marketing and sales work for you in a way that feels good and OH CRAP – you’re 6 weeks behind on client notes. Now, where did I put that post-it note?? It’s all too easy to slip back into old patterns from the times: the overwork. The craziness inside your head. The too-long hours and cramming diet coke and crackers into your mouth between client sessions. Even if, on the outside, it looks like everything's going well… There are times when... You feel like a mess You feel stuck You feel like nothing is working And you’re not doing the work you love… with the clients you love… the way you love to do it.  

What gives?!  

Fabulous clinician, here's what I want you to know:  

Freedom, fulfillment and flexibility in Clinical practice starts with you. 

You just have to be willing to take back control.  

It is completely possible for you to grow a practice that:  

  • Allows you to charge a rate that feels in line with your value and your financial goals.  
  • Makes more than enough money for you to take that 3-day weekend, every week.  
  • Energizes you and lets you be more present with your family + most important people (rather than zapping your energy and making you resent your family for needing you, too).  
  • Let’s you travel the world (or just enjoy more time to yourself, doing the things you enjoy) as a speaker, a trainer, an author, a course creator… You name it!  
  • Makes you feel alive, vibrant and happy – knowing that you’re making a difference without sacrificing your own well-being and sanity.  
  • And if you're ready to swap burnout and overwhelm for freedom as a Clinician, it's time to start doing things a little differently.  

You need a change.  

You need to hit RESET on how you've been running your work, your life and your clients.  

And you need to join us for the Success Mindset Masterclass in LA this October.

WHO AM I? Well hey - I'm Jo Muirhead :-)

When I was a little girl, I wanted to change the world. I didn’t know how, I didn't really know why - all I knew was that I wanted to make an impact in a world where people were hurting. I studied Rehabilitation Counselling and graduated from the University of Sydney in 1994. I didn’t understand that having this undergraduate degree would provide me a foundation for helping people to take back control of their lives following injury, illness and trauma. I’ve been practicing as a clinician for 20 years. I smile as I remember some of the clients who have overcome insurmountable odds to be alive, to walk again, to return to their families; to manage their pain; to represent their country at the Olympics; who can’t walk but learn to fly a plane….. people are amazing.  

I passionately believe that private practice is the change we need in health care. Private Practice is good for the clients, it is good for the community, it’s good for the clinician.  

But being a good clinician isn’t enough - being an outstanding clinician isn't enough. Being a good Business owner isn’t enough  

I too have a private practice - Purple Co - that I’ve grown from a solo practice, to a multi-clinician team over the past 10 years. I've helped many, many clinicians, coaches, consultants and other professionals build practices that powerfully reflect the life they want to live.  

Growth isn’t all about the next marketing tactic, the best website or the most reviews.  

Growth is about setting yourself apart for a time, to know exactly who you need to be to achieve the goals you have only dared to dream or imagine. When WE focus on growing ourselves, then we can GROW our practices. This is what it takes.  

How do I know this - well, this is what it has taken for me over the past 10 years of making the mistakes; repeating old unhelpful patterns of behaviour and driving myself into the ground of overwork and busyness.  

And this ALL starts with knowing what’s going on.  

I started paying attention to the ways that I was holding myself back under the guise of busyness. I started to see the patterns of overwhelm, procrastination, perfectionism, poor self-management and self-sabotage that were playing out every day in my work and life.  

Until I got real about what was really going on for me, I was stuck, I was frustrated, and I was going nowhere fast.  

In talking about what was happening for me, I realised I was NOT alone in this struggle. So many smart, intelligent and capable clinicians struggle to implement the very things they are so skilled at helping their own clients master.  


Monday 14th October, 2019

6 pm - Welcome drinks, Sheraton Universal Hotel LA  

Come meet the people you will be hanging out with for the next two days. Enjoy a beverage (or two) and some canapes


Tuesday 15th October, 2019

Arrive 8:45 am for a 9:00 am start Sheraton Universal Hotel LA 

  • Understanding you  
  • Your Criteria for success  
  • Letting go of your self sabotage  
  • Hot seat coaching session in the room with Jo  


Wednesday 16th October, 2019

Arrive 8:45 am for a 9:00 am start Sheraton Universal Hotel LA 

  • How does your brain really work – using neuroscience as the edge that sets you apart from the rest
  • My Core theme, and the projects that matter
  • My Board of Advisors
  • Hot seat coaching session with Jo

* I won’t make this difficult...  

You have way too many other things to worry about.  

Your registration provides you with: 

  • 2 days in the room with Jo and like-minded clinicians 
  • Monday night welcome drinks (participants only)  
  • Snacks on both days  
  • Lunch on both days  
  • And real awesome coffee (even if I have to bring my own espresso machine)  
  • Up to 8 CEU’s Sponsored by Central Counselling Services


Success Mindset Masterclass extra bonus inclusions… 

Just in case you didn’t think 2-day in the room with 25 like minded health professionals was enough, I’ve gone ahead and created some extra value for you. 

  • There are 2 GUARANTEED HOT SEATS available. The host seat is a 1:1 in room coaching session with me. Individual coaching sessions are priced at $500 so this is a fantastic bonus for people who take action quickly. There are two available and will be allocated on a first registered basis.  
  • A $249 combined discount on registration to the Success Mindset Masterclass and the second Therapy Reimagined conference (the full conference not a day ticket). YEAH that’s a heck of a discount. The way it works – you need to purchase your Therapy Reimagined ticket using the code: Jo100. Then email your TR receipt to admin@purpleco.com.au and we will provide you with the code to receipt your Success Mindset Masterclass discount. This combined offer is available until August 30th.
  • A signed copy of The Entrepreneurial Clinician. Already have your own coy, then use this one to gift to someone else and pay it forward! Priced at $19.99.
  • An electronic copy of the Entrepreneurial Clinicians Manifesto for you to print, use as your wallpaper… Priced at $25.00.  
  • CEU’s sponsored by Central Counselling Services (we are still finalised exactly how many CE’s are available with the expert powers of all things CE’s). These are provided at no extra cost to your registration. I don’t know how to price this because continuing education is beyond valuable.  
  • A secret Facebook community available for 8 weeks – leading up to, during and after the event to make sure that we can turn up ready to make change happen then be supported to implement change once we leave the room.